DSC Laser & Skin Care

 

Revitalizing a Medical Spa with Data-Driven SEO

Despite being a long-standing business in the competitive Los Angeles market, DSC Laser & Skin Care had severely underinvested in their digital presence. When their growth began to plateau, they partnered with Rank Mile to reverse the stagnation and build a sustainable lead generation engine.

The Objectives
  • Capture Market Share: Rank the website on Page 1 of Google for high-value medical aesthetic keywords.
  • Maximize Visibility: Increase organic impressions and local search engagement.
  • Drive Revenue: Achieve 20-40% lead generation growth through a strategic mix of phone calls and onsite form conversions.

Project Details:

  • Website Design
  • User Experience Design
  • Search Engine Optimization
  • Citation Management
  • View Live Site
Our Strategy

We executed a “Local First” approach combined with high-level technical SEO:

  • Precision Targeting: Conducted extensive competitive analysis to identify "low hanging fruit" keywords with high conversion intent.
  • GBP Optimization: Completely overhauled the Google Business Profile, implementing weekly posts to signal activity and relevance to Google.
  • Local Authority: Established a fortress of niche and local citations to boost location signals.
  • Content Strategy: Audited and restructured content silos, supporting them with monthly blog posts to capture broad search terms.
The Transformation: By The Numbers

Context: The state of the campaign before Rank Mile intervention.

At the start of our campaign, the client’s keyword footprint was limited. Their total organic keyword count sat at 1,093, with very few driving meaningful traffic.

  • Top 3 Positions: 40 keywords
  • Top 4–10 Positions: 53 keywords
  • Top 11–20 Positions: 104 keywords

The Starting Line (June 2021)

Context: Three years of consistent growth.

Fast forward to June 2024, and the landscape has completely changed. We nearly doubled the client’s total keyword ranking inventory to 2,027 keywords (an 85.45% increase), with massive gains in the positions that actually drive revenue.

  • Top 3 Rankings: 87 keywords (+117.5% increase)
  • Top 4-10 Rankings: 167 keywords (+215% increase)
  • Top 11-20 Rankings: 229 keywords (+120% increase)
  • Top 21-50 Rankings: 699 keywords (+70.66% increase)

The Rank Mile Effect (June 2024)

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