Eye Love Olympia
Olympia, WA Eye Doctor
From Local Optometrist to Multi-Location Brand
Eye Love Olympia was a well-respected practice in Olympia, WA, but their digital footprint didn’t match their clinical excellence. Their previous website was inefficient, lacked conversion tracking, and struggled to rank locally. Stuck at a plateau of ~700 visitors per month, they were invisible to a large portion of their community.
They needed a partner to turn their online presence into a growth engine. Rank Mile delivered the strategy that allowed them to scale.
- Modernize Infrastructure: Replace an underperforming site with a high-speed, conversion-focused platform.
- Local Dominance: Secure top rankings for local optometry searches in a competitive city.
- Business Expansion: generate enough patient volume to justify scaling the practice.
Project Details:
- Website Design
- User Experience Design
- Search Engine Optimization
- Citation Management
- View Live Site
We executed a complete digital transformation centered on speed and local relevance:
- WordPress Migration: We migrated the practice to a custom, super-fast WordPress build designed for user experience and SEO performance.
- Local SEO & Citations: We launched a comprehensive citation campaign and optimized the Google Business Profile to dominate the "Local Pack."
- Technical & Content SEO: We implemented a full technical overhaul and on-site content strategy to target high-intent keywords.
- Paid Acceleration: We managed a targeted Google Ads campaign to capture immediate traffic while organic rankings climbed
Context: The clearest ROI possible.
The most significant result of our partnership wasn’t just a metric on a screen, it was physical expansion.
- Business Growth: The results were so drastic that Dr. Hamblet was able to open a brand new location: Eye Love Dupont.
- Trust Flow: The website's Trust Flow score climbed to over 20, cementing the brand's authority in the eyes of Google.
The Ultimate Win: A New Location
Context: Turning visitors into patients.
By implementing proper tracking and optimizing the user journey, we turned the website into a booking machine.
- Conversions: Increased by a massive +300%.
- Tracking: We enabled precise conversion tracking, giving the client total clarity on their ROI.
Conversion Velocity (300% Growth)
Context: Dominating the local market.
We broke through the traffic plateau and established the practice as a local leader.
- Google Impressions: Increased by +70%.
- Website Traffic: Grew by +50%, pushing the site from ~700 to over 1,000 highly targeted visitors per month.
- Rankings: Eye Love Olympia began dominating local Google rankings for core optometry terms.
Visibility & Traffic