SOMA

9 Years of History. 6 Months of Transformation.

Southern Oregon Medical Aesthetics (SOMA) had been in business for nearly a decade but had never truly competed in the digital space. Aware that the market was shifting, they knew they needed a drastic change to stay relevant.

They hired Rank Mile for a complete website redesign and aggressive SEO strategy. The results were not just an improvement—they were a complete reversal of their digital trajectory in just six months.

The Objectives
  • Rapid Ranking: Secure Page 1 rankings for competitive aesthetic keywords immediately following the redesign.
  • Market Visibility: Drastically increase local visibility and organic impressions.
  • Lead Volume: Drive 20-40% lead generation growth by capturing high-intent search traffic.

Project Details:

  • Website Design
  • User Experience Design
  • Search Engine Optimization
  • Citation Management
  • View Live Site
Our Strategy

We executed a “Sprint” strategy to make up for lost time:

  • Foundation First: Redesigned the website with a focus on speed, mobile optimization, and conversion architecture.
  • GBP Aggression: Optimized the Google Business Profile from top to bottom and implemented a weekly posting cadence to signal activity.
  • Local Trust: Built a network of niche-relevant and local citations to establish immediate trust with search engines.
  • Content Strategy: Evaluated content silos and deployed monthly blog posts to support core service pages.
The Results: 6-Month Sprint (Feb 2024 vs. Sept 2024)

Context: Comparing traffic at the start of the campaign vs. 6 months later.

In February 2024, the site was attracting just 296 new users from organic search.

By September 2024, Rank Mile had turned Organic Search into the business’s #1 traffic channel.

  • New Users: skyrocketed to 1,492 users.
  • The Shift: Organic traffic grew by 404%, overtaking referral traffic and driving 6x more volume than any other channel.

Organic Traffic Explosion (404% Growth)

Context: How often the brand appears in search.

The increase in visibility was massive. In February, the site generated 33,100 impressions. By September, we had flooded the local market with the brand presence.

  • Impressions: Surged to 222,000 (+570.69% increase).
  • Clicks: Grew from 474 clicks to 1,550 clicks (1.55K).

Search Visibility (570% Growth)

Context: Moving from Page 3 to Page 1.

The quality of the traffic improved because the rankings improved.

  • Average Position: Improved from 27 (Page 3) to 10.8 (Page 1/2 borderline).
  • Impact: The client jumped an average of 16 positions across all tracked keywords, placing them directly in front of their ideal customers.

Keyword Dominance

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